I was shocked by this announcement, but apparently more than 15 months after the official demise of HD-DVD, there are still more HD-DVD players than Blu-ray players in the wild. And HD-DVD discs are still outselling Blu-ray discs.
A poll from Harris shows that 11% of Americans own HD-DVD players, while only 7% own Blu-ray players. Consumers are buying approximately 6 DVDs every six months, and 0.7 HD-DVD discs, and 0.5 Blu-ray discs in the same time period.
For a format that has been dead for 15 months, it is absolutely shocking that there are more HD-DVD players out there than Blu-ray players. Blu-ray no longer has a like-format disc-based competitor. Its primary competitor now is electronic download, provided by iTunes or video-on-demand services provided by Cable, Satellite, game console, and Internet companies.
The poll also shows that 93% of those that do not own Blu-ray players are not likely to buy one in the next year.
On another note, the Blu-ray folks recently announced that they intend to support a feature called Managed Copy, which would allow you to copy your movies onto a computer so you can play them without the disc. This feature will require new players to work and will also not be compatible with existing discs (yet another hardware upgrade required). Movie studios have to sign on to support the feature as well, but I don’t believe many, if any, will do that. Managed Copy, incidentally, was planned into HD-DVD from the beginning and should the format have survived existing discs would have worked with new players adding this feature.
I’m beginning to wonder if Blu-ray really is going to ever catch on. People are moving toward digital downloads more and more, and our Internet connections are getting faster and faster, making it easier and easier to download those movies. Many carriers are now offering connections fast enough to start watching even high definition movies almost instantly, taking away a lot of incentive for people to invest into Blu-ray.
Personally I do buy some Blu-ray discs, but I also still buy HD-DVD discs because they’re cheap (around $4-6 now). I’ll only buy Blu-ray if they include a DVD copy of the movie in the package, or it is a movie I already own on DVD. I’m not willing to buy something ONLY on Blu-ray because if I did it would mean I wouldn’t be able to play it in a lot of places I watch movies. I’m also very much put off by the high prices of the discs. Generally I have a $20 ceiling on what I’ll pay for a Blu-ray disc, with only very rare exceptions to that policy.